The majority of Netflix users would consider boycotting and terminating the service


The majority of Netflix Subscribers would be willing to boycott and cancel their subscriptions to the streaming service if it produced content they politically disagreed with exclusive survey for Newsweek has found.

A poll conducted on May 17 by Redfield & Wilton strategies Out of 1,500 American adults, it found that 54 percent of those surveyed had Netflix subscriptions Amazon Prime Video (47 percent), Disney+ (43 percent), HBO Max (22 percent) and hulu (38 percent) among those also on the list. Of those surveyed, 9 percent said they don’t use any TV or movie streaming services.

Respondents were asked if they would be willing to boycott and unsubscribe from a streaming service if it published content they disagreed with or if they expressed support for a political cause that they refused.

52 percent of Netflix users said they would “definitely” boycott and quit in such a scenario, while 23 percent responded “yes, maybe.” 26 percent indicated that this would not be the case.

A Netflix logo can be seen in this photo taken on November 20, 2019 in Paris, France. An exclusive poll for Newsweek found that a majority of Netflix subscribers would consider boycotting and terminating the service if it featured content they politically disagree with.Chesnot/Getty Images

When looking at the content that would face the most opposition, 31 percent of Netflix users said they would drop out when faced with productions that supported liberal policies, while 20 percent would drop out because of conservative support. Eleven percent responded that they would quit because of any political content, while 30 percent said they would not cancel their Netflix subscriptions for political reasons.

Among those who would quit their streaming service because of liberal content, 25-34 year olds were the leading age group at 41 percent, followed by 35-44 year olds (39 percent), 18-24 year olds (33 percent) and 55 to 64 year olds (28 percent). ) and 65+ (26 percent).

The 35-44 age group leads the group of streaming service subscribers who would leave a platform if it aired conservatively-oriented content: 24 percent said they would. This was followed by 18-24 (23 percent), 25-34 (22 percent), 65+ (21 percent), 45-54 (18 percent), and 55-64 (13 percent).

The findings come at a time when calls for boycotts of a range of brands are rife among conservative figures, with much of the excitement directed at companies that have launched LGBTQ-inclusive campaigns.

In the poll for Newsweek44 percent of those who said they would quit Netflix because of political content voted for the president Joe Biden in the 2020 presidential election, while 42 percent of respondents were in favour donald trump.

Netflix faced the threat of subscribers opting out of the service in 2022 when the streaming giant’s executives thought about introducing commercials to compensate for the loss of paying customers.

Elsewhere in the survey, it was found that among US adults, Millennials were the most likely to be Support the expression “wake up, go broke”— although the term “woke” is usually associated with her own age group.

Of all respondents who had heard the phrase before, 63 percent supported the opinion. However, the number was higher for 25-34 year olds and 35-44 year olds. Millennials are now generally considered to be people between the ages of 27 and 42.

The term “woke” is a slang term that has popped up in recent years. Its definition, according to the Merriam-Webster dictionary, is “being aware of, and actively paying attention to, important societal facts and issues (especially issues of racial and social justice).”

The phrase “get awake, go broke” has been gaining popularity in recent months a slogan addressed to companies They are accused of buffing their progressive credentials, mostly with marketing ploys aimed at appealing to marginalized communities or portraying inclusive values.

Brands that have recently taken the spotlight on social media for featuring LGBTQ+ people in their campaigns and collaborations include Bud Light, Starbucks, Goal, Levi’sNike and Adidas.

The current wave of boycott calls intensified after the collaboration with Bud Light Transgender influencer Dylan Mulvaney.

On April 1, Mulvaney shared a video Instagram In it, she revealed that Bud Light had sent her a tin with her face on it to commemorate 365 days of her life as a woman.

The partnership resulted in a conviction by a number of conservative figures, including Texas Rep. Dan Crenshaw, with many calls for a boycott by Bud Light. Musician Kid Rock responded by releasing recordings of himself He opens fire on a stack of Bud Light cansa move that was imitated by model Bri Teresi.

That’s according to a spokesman for Bud Light’s owner, Anheuser-Busch Newsweek that the “commemorative” can is typical of working with “hundreds of influencers” of all brands, “as one of many ways to authentically connect with audiences from different demographics”.

The spokesperson added that the commemorative tin “was a gift to celebrate a personal milestone and is not intended for sale to the general public”.

Following the criticism and Reports of declining salessome Bud Light executives took vacationincluding marketing director Alissa Heinerscheid and Daniel Blake, who leads marketing for Anheuser-Busch’s mainstream brands.

The uproar reflects growing anti-transgender sentiment across the United States, with bills targeting transgender rights being adopted by Republican governors and state houses across the country.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *