A US manufacturer of fiber optic pools has launched a unique new marketing tool for its retailers – the Metaverse Aspen Pool – that focuses on increasing customer loyalty and generating sales through digital immersion.

To help pool retailers differentiate themselves from their competitors, the Thursday Pools creative team created a metaverse world where potential pool owners can experience how the company’s Aspen design will feel in their backyard. For this experience, customers need a common eyepiece device. Merchants and their customers will use these devices to “meet” in the Metaverse and spend time in a virtual backyard where the Aspen Pool has been installed.

Users can sit in an adjacent overflow spa, experience the pool’s sundeck and water depth, and see how it will “look and feel” in their own backyards. The virtual backyard also features seating areas, a pool house, and games so users can throw darts, play table tennis, or enjoy a drink on a comfortable couch.

Metaverse Sales, or “MetaSales,” is an emerging sales channel that’s becoming more common as companies want to give consumers the opportunity to test and try products to ensure they meet their needs.

“Being able to experience the Aspen pool in the Metaverse is a really fun way to show a potential client what the pool will be like in their backyard,” says Jeff Kivett, founder of Media Fuel, the company’s creative team in Indiana. “Dealers can make Okular virtual reality (VR) headsets available in their showroom for customers to use, or potential customers can meet dealers in the metaverse from the comfort of their own homes.”