Netflix is now asking US customers to stop sharing accounts with people outside of their household or pay $7.99 per month for each additional member. “Your Netflix account is for you and the people you live with — your household,” Netflix says in an email aimed at customers whose accounts are used in multiple locations.
The email offers two options: transfer the additional person’s profile to a new membership, which they can pay for separately, or spend an extra $7.99 per month to “share your Netflix account with someone who doesn’t live with you”.
“Starting today, we’re sending this email to members who share Netflix outside of their household in the US.” Netflix announced.
Netflix is asking customers to set up a “Netflix household” at their main location, but household members can continue to use the streaming service in other locations, at least in part. “A Netflix account is for household use. Anyone in this household can watch Netflix anywhere—at home, on the go, on vacation—and take advantage of new features like Broadcast Profile and Manage access and devicessays Netflix’s announcement today.
The company shares how Netflix determines which customers are sharing accounts says It uses “information such as IP addresses, device IDs, and account activity to determine if a device registered to your account is part of your Netflix household.” To address privacy concerns about location, Netflix says it does not use GPS data collect from user devices.
For many years, Netflix was lenient with account sharing, but began rolling out new fees for additional members in Chile, Costa Rica, and Peru over a year ago. Netflix also announced plans for an ad-supported tier in April 2022 in response to declining revenue and a loss of subscribers. The ad-supported plan for $6.99 introduced in the US in November 2022.
Additional members cannot be added to either the $6.99 Ad-supported Netflix plan or the $9.99 Basic plan. Additional member slots are a Possibility Only for Standard plan at $15.49 and Premium plan at $19.99.