McKinsey on the Metaverse |  growth, marketing and sales

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The Colors of the Metaverse

– “Color is where our brain and the universe meet,” said Paul Cézanne, whose impressionistic strokes… are the stuff of legends and deal with beauty in many different ways. Cézanne’s genius was articulating expression through color, and as he contemplated color he seemed to understand it as the place where we cognitively connect to the beauty, essence, and vibrancy of our larger world.

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