Partnering with Web3 specialists Reality+, BBC Studios will create Metaverse experiences, allowing fans to interact with content from brands such as Top Gear and Doctor Who.
BBC Studios will launch a collection of immersive experiences in the Metaverse, based on the BBC’s world-renowned brands. It has partnered with a Web3 specialist reality+ to create a metaverse experience in The Sandbox where fans can interact with immersive content from their favorite brands, including Top Gear and Doctor Who, and enjoy a BBC event space.
The joint venture between BBC Studios and Reality+ marks the first time the BBC has had a home in the Metaverse following a handful of brand activation experiments with Metaverse platforms. Part virtual property, part amusement park, The Sandbox fully embodies the idea of the metaverse as a continuous shared digital space where gamers and brands can build, own and monetize their experiences on the blockchain.
BBC Studios joins over 400 other entertainment brands that have joined The Sandbox to date including Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead and Adidas.
“While the metaverse is still in its infancy, it could shape the way we consume and experience entertainment in the future, and I look forward to seeing how fans engage with our brands in this space,” commented Nicki Sheard, President of Brands & Licensing. BBC Studios. “This project is part of BBC Studios’ broader, ambitious plans to expand our brands into new categories, with innovative technologies and platforms being an integral part of this.”
Tony Pearce, Reality+ Co-Founder said: “We are delighted to have extended our partnership with BBC Studios, not only to help the team push the boundaries of what is possible in the Metaverse, but also to… Having the opportunity to deliver exciting new experiences.” Fans of these world famous TV shows. We have already achieved so much with the digital trading card game Doctor Who: Worlds Apart, and with an amazing platform like The Sandbox there is still much more to come.”
Sebastien Borget, COO and co-founder of The Sandbox added: “The BBC has a long history of pioneering content that takes the latest technology and brings it into mainstream households.” We believe this endeavor is an important step to bring British culture and its fans to virtual worlds.”
The BBC Studios Metaverse section of The Sandbox will open later this year and more details will be released in due course.
Reality+ helps global brands transition to Web3 with tailored product, community and development strategies, backed by an award-winning technology platform. The company previously worked with BBC Studios to develop the digital trading card game Doctor Who: Worlds Apart.