We have bad news for password loyalists: Netflix recommends changing your password due to the new (and newsworthy) regulations.
For years, the popular streaming platform has made it easy for people living together to use the same credentials when accessing a shared Netflix account through features like profiles and multiple streams.
While this has made things easier for users — particularly the 100 million+ households who share accounts today — it hasn’t made it easy for Netflix, the company says, which has impacted their earnings and, in turn, their “accounts.”Ability to invest in great new TV and movies.” As a result, Netflix take action against the disclosure of passwords as a result.
Since then, there has been a threat of crackdown in 2023 Reports first indicated about the possible password sharing ban in December 2022. (Netflix announced a test The new feature was released internationally in March.)
In the early days, sharing mattered to Netflix users (remember when the company tweeted But due to increasing competition in the streaming space — including Disney+ and Hulu — Netflix’s earnings forecasts fell somewhat, leading the company to look for ways to add new subscribers.
Accordingly forbes“The numbers say it all. Netflix lost nearly a million subscribers between April and July 2022 when people decided to cancel the service.” Co-CEO of Netflix in June of this year Ted Sarandos confirmed that advertising-financed streaming would be added for the service for subscribers willing to watch ads at a lower monthly price. And now the company will make it difficult for multiple people to use an account, forcing former “account borrowers” to spend money or get caught without a stream.
Here’s everything you need to know about the future of Netflix password sharing, including who will be impacted and when the transition will begin.
Who is affected by the Netflix password sharing ban?
Netflix announced in one blog entry announced on May 23 that it is regulating its password sharing feature for users of the streaming platform. Members who share a Netflix account with viewers outside the household should expect to receive an email notifying them of the news.
Members who share an account with people in the same household are not affected by the password sharing rule, whether they are at home or traveling. These viewers will be offered features like “Transfer Profile” and “Manage Access and Devices” to proceed with account sharing.
However, there will be significant changes for users who share a Netflix account with non-household viewers.
When does Netflix password sharing end?
While reports have been circulating since early 2022 that Netflix is set to end password sharing, the streaming giant officially rolled out its new protocol in the US on Tuesday, May 23. However, the new password-sharing rule doesn’t represent an outright ban, as the ability to share an account now comes at a price.
How much does it cost to unlock Netflix passwords?
The ban on Netflix password sharing isn’t going away forever, but the ability to do it for free is over. Now, Netflix is charging accounts an additional $7.99 per month if users plan to share access with viewers outside of the household. (The most basic, non-ad-supported account is currently $9.99 per month.)
“We recognize that our members have many entertainment options,” the service added blog entry. “As a result, we continue to invest heavily in a variety of new films and television shows. Regardless of your tastes, mood, or language, and whoever you watch with, there is always something satisfying to watch on Netflix.”
How do I remove non-household users from a shared Netflix account?
To avoid paying the shared password fee due to an account with non-household users, Netflix recommends profile owners to change their password or log out of all devices — two options accessible on Netflix’s website.
If the account holder wants to add additional members to their account — particularly those who don’t live in their household — they can “buy an additional member” for “$7.99 per month or more,” according to the email Netflix provided sent to the account holders.
If owners are unwilling (or unwilling) to pay the additional cost of an outside viewer, the changes include the option to remove people from the active account by following the instructions in the “Transfer Account” section. This prompts the account “borrower” to sign up for their own membership.
Netflix’s standard monthly package costs $15.49, which means adding an additional user results in an almost 50 percent increase in the monthly subscription cost.
Which countries are affected by the Netflix password sharing ban?
On May 23, Netflix said it was sending account approval emails to customers in 103 countries and territories, including the US, UK, France, Germany, Australia, Singapore, Mexico and Brazil.