MUMBAI, Maharashtra, India (NewsVoir) • Becomes one of the leading non-bank players in India, launching a virtual lounge at the Metaverse. • Customers can safely and securely access financial products and programs and receive personal financial advice from account managers in an interactive space • Access to various digital self-service channels such as WhatsApp, bot and web portal, etc.
Aditya Birla Capital, the financial services arm of Aditya Birla Group, announced the launch of One Verse, a virtual lounge in the Metaverse to provide its clients with a rich and interactive experience of the extensive offerings of its PIFA solutions, covering protection, investing, financing and… Advice. Protection offerings include insurance solutions for life, health, automobile, travel, business general insurance and wellness; Investment offerings include mutual funds, stock and securities brokerage, wealth management, portfolio management services and pension funds. Financing solutions include home equity financing, personal financing, SME financing, mortgage financing, securities lending, corporate financing, debt capital markets and loan syndication, and asset rehabilitation. It also offers money advisory services to help clients meet their financial services needs.
With this launch, Aditya Birla Capital becomes one of the leading non-bank players in India opening a virtual lounge in the Metaverse.
In line with its digital strategy of implementing new technologies and innovative digitization initiatives across all age groups, One Verse will become another digital channel for Aditya Birla Capital to connect with the younger generation of tech-savvy clients. In addition, they will learn about financial services through an immersive and interactive virtual experience. Users can access One Verse through Aditya Birla Capital’s website, mobile app, or through the Occulus VR headset.
One Verse offers a virtual replica of the physical stores where customers can create their digital twin by taking a selfie and entering the virtual lounge to interact with an agent and navigate through the different product and service experiences. Aditya Birla Capital has partnered with Hexaware Technologies to create this virtual experience for customers in the Metaverse. Features and Benefits • The Virtual Lounge features interactive displays and digital walls to provide customers with a unique experience of its protection, investment, financing and advisory solutions. • Clients can create their digital avatars and interact with Aditya Birla Capital representatives. • They can also Access various digital self-service channels such as WhatsApp, Bot and Web Portal by scanning the QR code or by clicking on the Web Portal tab. • Through the platform, customers can access financial products and programs anytime, anywhere, and customer representatives receive personalized financial advice in a secure and interactive space. • The platform is a virtual replica of the physical branches and the customer can interact with the account manager to get help with questions.
How to access One Verse: Please click the link to watch the One Verse explainer video – youtu.be/KCu85pjKvzI Aditya Birla Capital has strengthened its digital capabilities by expanding its digital base to build an integrated portfolio of digital assets to serve customers in one smooth and through the channels of their choice.
It has launched Udyog Plus, a comprehensive digital platform for the MSME ecosystem to enable a fully paperless digital journey for business loans and loan disbursements up to 10 lakh rupees. The platform is integrated with government e-commerce sites and private e-commerce sites through the Open Credit Enablement Network to provide credit opportunities to sellers on these platforms.
Aditya Birla Capital also formed a wholly owned subsidiary, Aditya Birla Capital Digital Limited (“ABCDL”), to develop an omni-channel direct-to-customer (D2C) platform serving existing customers, acquiring new customers and acting as central point of contact functions. Solution for delivering PIFA solutions to customers. In addition, the company worked with the National Payments Corporation of India (NPCI) to develop and promote a full range of digital payment options for customers through its subsidiaries.
The company recently launched INFINITE, a flagship start-up engagement program to partner with tech-enabled start-ups to develop solutions to enhance customer journeys and increase operational efficiencies.
About Aditya Birla Capital Limited Aditya Birla Capital Limited (“ABCL”) is the holding company for the financial services businesses of the Aditya Birla Group.
With subsidiaries/JVs that have a strong protection, investment and financing presence, ABCL is a financial solutions group that addresses the diverse needs of its clients throughout their lifecycle. With more than 34,000 employees, ABCL companies have a nationwide reach with over 1,295 branches, more than 2,00,000 agents/distributors and various banking partners.
As of 31 March 2023, Aditya Birla Capital Limited has total assets under management of approximately Rs. 3,600 crore with a consolidated loan book of approximately Rs. 943 crore and an active client base of approximately 38 million, through its subsidiaries and joint ventures. Aditya Birla Capital Limited is part of the Aditya Birla Group, part of the Fortune 500 league. The Aditya Birla Group operates with an extraordinary force of over 140,000 employees from 100 nationalities in 36 countries around the world.
For more information, visit www.adityabirlacapital.com.
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